8 BIT ASSAULT (Advertising & Retro-Gaming)

This project involves a systematic interrogation of a collective nostalgia which has often been attributed to the classic video games of the late 20th century. Through the deliberate introduction of advertising as a foreign element into these celebrated titles such as Super Mario Bros, Pong and Zelda, we aim to provoke the collective unconscious of the nostalgic gamer through a comedic intervention, ultimately aiming to challenge and disturb a specific set of hegemonic discourses that have since become normalized.
Here is the full essay linked below.
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