“Run Like a Girl” – Super Bowl Ad

We we’re talking about the “like a girl” negative connotation, so I found it quite interesting to see this on my Facebook news feed. It’s a Super Bowl ad, so it’s definitely a bit dramatized – and sponsored by a brand of course – but it has the good message we were discussing in class – changing the connotation of the “like a girl” phrase.

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One comment

  1. Matt, and anyone else — Given our knowledge of advertising and consumer culture and our class discussions about identity and power, how do you think it is possible to marry an ostensibly ‘positive’ message but one that is sponsored by a company that in another space promotes a significantly ideological performance of femininity? Always has been targeted for the sexism (and shame around bodies, menstruation, etc) in their ads throughout time.

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